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Stop Email List Decay: Turn “Goodbye” Emails into
“Hello” to Your Next Subscriber

Fight Email List Decay: Capture the Successor Contact

The Problem: Email list decay is a costly reality for B2B companies. With over 20% of employees changing jobs annually, key contacts disappear and your pipeline hits a dead end..
Our Solution: Role Relay ensures you retain the role even when the contact is gone. We intelligently scan out-of-office replies to identify the successor.
The Benefit: Stop subscriber churn and send targeted invitations to the successor. Keep your product news in the right inbox, not a dead one.

Combat B2B contact data decay immediately with Role Relay.

See the transformation: We turn the raw auto-reply (background) into structured, actionable data (foreground) ready for your CRM.

Turn One Contact Into Three

Expand your subscriber base from the contacts you already have. While email contact data decay continuously shrinks your subscriber base, we intelligently scan emails from your customers, subscribers, and leads to identify all additional contacts mentioned. We find and flag these new leads, helping you multiply your contact list.

Detect Job Changes. Stop Bounces.

We turn out-of-office replies into a powerful detection tool. By identifying job changes the moment they’re announced, we help you fight contact data decay, stop hard bounces before they happen and keep your list clear of spam traps.

Protect Your Sender Reputation

Don’t let vacation auto-replies kill your deliverability. We intelligently detect contacts on temporary leave, so you can easily exlude them from your newsletters.
This defense against email list decay decay prevents unopened emails from damaging your sender score and risking a blacklist.

Out-of-office auto-replies aren’t visible by default—click to see how we make them accessible

Integrate Directly Into Your Workflow

We feed the data right into your team’s existing tools, ensuring contact data enrichment in real-time. Automatically update your CRM system without lifting a finger. Full control is available via our API or simple, one-click integrations.

Personalize Your Opt-In, Boost Your Conversion

Know why you’re reaching out. We identify the source for every potential subscriber, empowering you to use your email system to send a relevant, personalized message that drives action and actively counters email list decay.

Find the Contacts That Never Quit

Individuals leave, but role-based emails (like sales@example.com) are permanent. We scan auto-replies from departing contacts to stop contact data decay and find these stable, high-value addresses, turning churn into a resilient subscriber.

Stop Email List Decay. Replace Lost Subscribers. Find New Leads. Clean Your List.  Automatically.

Key Benefits of RoleRelay.email

 

Business Impact

What You Gain

Always‑fresh contact data
Captures successor names, titles, and emails the moment a job‑change autoreply fires, so your list stays current without manual research.
Lower bounce rates
Retires invalid addresses before the next send, cutting hard bounces that drag down deliverability and inflate ESP costs.
Protects sender reputation Fewer bounces and higher engagement signal ISPs to keep you in the inbox, safeguarding your sender score and domain health.
Expanded reach
Harvests extra personal and role‑based addresses (e.g., info@, team@) from autoreplies, giving you new, opt‑in‑eligible prospects.
Timely re‑routing of offers
When a contact is on vacation, surfaces alternate recipients so critical promotions or industry updates still land with a human who can act.
Segmentation fuel
Tags contacts by status (new hire, on leave, departed) so you can trigger targeted nurture flows instead of one‑size‑fits‑all blasts.
Revenue preservation
Auto-updates your list with new contacts on job changes, ensuring churn never eats into your revenue.
Lower ESP cost
In B2B lists, 8-12 % of contacts are out of office at any given time. Most providers bill on total sends. Paying to deliver 10 % extra emails that can’t convert wastes budget and may bump you into a higher pricing tier.
Compliance & data hygiene
Automates removals on “left company” notices, lowering the risk of mailing dormant or reassigned corporate addresses that turn into spam traps.
Operational efficiency
Replaces hours of list maintenance with real‑time parsing, freeing marketers to focus on content and campaigns.
Actionable analytics
Logs job‑change trends across your audience, letting sales teams time outreach when decision‑makers are newly in seat and budgets are flexible.

Bottom line: the Role Relay email parser turns hidden out‑of‑office auto-replies into a live data feed that boosts deliverability, widens your audience, and directly safeguards revenue—all while reducing manual workload.

Get your ROI and list growth report from the list growth calculator

Compatible with over 70 of the most popular email marketing platforms:

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